MY STORY
SELECTED WORK
AI TWIN
LIBRARY
CONTACT
THE ORIGINAL SITE ↗
AHMED MOUSTAFA ELSHERIF
Abu Dhabi Media Office
Faces from Abu Dhabi
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Lenovo Middle East
Hadia Time
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UNHCR
Reimagine Zahra’s World
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RTA Dubai
S’hail App
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Lincoln Middle East
Lincoln Navigator
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Lincoln Middle East
Lincoln Aviator
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Ford Middle East
Ford F-150 Raptor
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Ford Middle East
Ford Bronco
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Coca-Cola Middle East
Schweppes +C
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Lenovo
Lenovo Gaming
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Lenovo
GoodWeird
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Independent work
Never Finished
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A STORY FROM MY LIFE
My first babysitter was a VW Beetle
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A STORY FROM MY LIFE
My first comfort object was a 930 Turbo
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A STORY FROM MY LIFE
220 kms for a magazine...
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A STORY FROM MY LIFE
The night Tiff Needell ruined sleep.
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A STORY FROM MY LIFE
Porsche, Backstreet Boys, Discman and no sleep
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A STORY FROM MY LIFE
Before personal branding was a thing
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A STORY FROM MY LIFE
A BMW before a driving license.
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A STORY FROM MY LIFE
My first client was my Arabic Teacher.
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A STORY FROM MY LIFE
My first cold call didn't involve a Porsche.
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A STORY FROM MY LIFE
I crashed at the Nurburgring before I could drive.
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A STORY FROM MY LIFE
The fastest man I had ever seen was wearing loafers
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A STORY FROM MY LIFE
My first company was founded by mum.
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A STORY FROM MY LIFE
The Golf that became my first moodboard
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A STORY FROM MY LIFE
I left banking for an exhaust note.
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A STORY FROM MY LIFE
Of course the Test was Volkswagen
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A STORY FROM MY LIFE
The best man for the job...
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A STORY FROM MY LIFE
Turns out obsession was a work experience...
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FROM THE LIBRARY
Arabic Is Not the Last Slide
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FROM THE LIBRARY
Culture Is Not a Moodboard
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FROM THE LIBRARY
Objects That Remember
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FROM THE LIBRARY
The 60-Second Film Clinic
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FROM THE LIBRARY
The Brief Is Broken
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FROM THE LIBRARY
Sell the Idea Before They Kill It
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FROM THE LIBRARY
Government Work People Want to See
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FROM THE LIBRARY
Not Every Idea Needs a Film
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FROM THE LIBRARY
Let Arabic Into the Brief
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FROM THE LIBRARY
A Region Is Not One Audience
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FROM THE LIBRARY
A Dialect Is Not a Personality
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FROM THE LIBRARY
Specific Without Stereotyping
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FROM THE LIBRARY
Whose Voice Is This?
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FROM THE LIBRARY
The Same Brand in Two Languages
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FROM THE LIBRARY
When the Joke Doesn't Travel
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FROM THE LIBRARY
The Headline Doesn't Have to Say Everything
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FROM THE LIBRARY
Proof Before Poetry
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FROM THE LIBRARY
A Smaller Budget Needs a Clearer Choice
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FROM THE LIBRARY
Feedback Someone Could Use
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FROM THE LIBRARY
What Would Make Me Change My Mind?
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Stories, work and working notes.
