THATCOPYADDICT / WORKING NOTES

Specific Without Stereotyping

Use cultural detail without turning a group of people into one character.

10 PAGES / PDF / 45-60 minutes

Make something useful.

You will leave with a scene treatment and a representation review that connect every important detail to the story.

  • A rewritten portrait-studio film
  • A practical detail and agency review
  • A reusable scene worksheet

For writers, art directors, directors and teams reviewing people in advertising.

Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.