IF I WERE YOU, [BRAND]
Nobody briefed me.
I like a brand. I see a possibility. I can’t leave it alone. This series is where I put the ideas I’d otherwise keep turning over in my head.
Each episode starts with something specific: a product I love, an experience that could be better, or a detail that deserves more attention. Then I ask what I’d do if I were on the other side of the brief.
I want to take the thought far enough for someone to picture it happening. A campaign. A service. A design detail. Something a brand could pick up, question and build on.
Ideas for brands to steal.
This is an evolving collection. I’ll keep adding episodes as I publish them. More brands, more possibilities, more ideas I couldn’t leave alone.
Steal as much as you want. Ideas are free anyway.
If you’re the brand in the brackets and something here feels worth pursuing, let’s talk. I’ve already started.
These are independent, unsolicited proposals. They are not commissioned or endorsed by the featured brands. AI-generated visualisations are identified where used.
LET’S TALK ↗
