THATCOPYADDICT / WORKING NOTES
Give the image, headline and caption different jobs.
10 PAGES / PDF / 45-60 minutes
Make something useful.
You will leave with a complete headline-image pairing and a clear adaptation for a second placement.
- Three complete ways to divide meaning between headline and image.
- A worked adaptation that repairs information lost in a crop.
- A worksheet for checking the whole execution, not the headline alone.
For writers and designers building advertising together.
Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.


