THATCOPYADDICT / WORKING NOTES

The Headline Doesn't Have to Say Everything

Give the image, headline and caption different jobs.

10 PAGES / PDF / 45-60 minutes

Make something useful.

You will leave with a complete headline-image pairing and a clear adaptation for a second placement.

  • Three complete ways to divide meaning between headline and image.
  • A worked adaptation that repairs information lost in a crop.
  • A worksheet for checking the whole execution, not the headline alone.

For writers and designers building advertising together.

Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.