Coca-Cola Middle East / 2017
Schweppes +C
Meet Fahd. A leopard with a taste for the finer things.
- THE IDEA
- Give easygoing sophistication a character: Fahd, a leopard with his own colloquial Arabic voice.
- MY ROLE
- Senior Creative Copywriter
- CLIENT
- Coca-Cola Middle East
- AGENCY
- Ogilvy Middle East
- ROLE
- Senior Creative Copywriter
- TYPE
- Refreshment / Film
The campaign
For Schweppes +C in Saudi Arabia, the scripts gave the brand a character: Fahd, a leopard discovering the pleasures of city life. He is relaxed, particular about his surroundings and entirely confident that he belongs there.
The humour comes from the way he sees the world. Fine dining still looks like hunting, and a day at the races is another opportunity to enjoy himself. Colloquial Arabic gave Fahd his own voice, making the brand’s easygoing sophistication part of a character people could follow across films.
- LAUNCH FILM / DIRECTOR
- Omar Hilal
- LAUNCH FILM / PRODUCTION
- Deja Vu
- LAUNCH FILM / CINEMATOGRAPHY
- Quim Miguel
- LAUNCH FILM / POST-PRODUCTION
- Platige Image
Have a brief in mind?
Creative direction, writing and cultural thinking across Arabic and English.