Ford Middle East
Ford F-150 Raptor
The ultimate beast meets two wingsuit flyers.
- THE IDEA
- Follow the Raptor and two wingsuit flyers through the same canyon to express precision and nerve.
- MY ROLE
- Associate Creative Director
- CLIENT
- Ford Middle East
- AGENCY
- GTB (Y&R Middle East)
- ROLE
- Associate Creative Director
- TYPE
- Performance / Product film
The campaign
The Ford F-150 Raptor film brings two kinds of performance into the same landscape. As the truck takes the mountain road, two wingsuit flyers launch into the canyon above it. The edit follows their parallel routes through the rock, turning the terrain into a demonstration of precision and nerve.
The film closes on “The Ultimate Beast.” The idea is carried by the action itself: the scale of the canyon, the closeness of the flight and the Raptor moving through it.
Have a brief in mind?
Creative direction, writing and cultural thinking across Arabic and English.