THATCOPYADDICT / WORKING NOTES

The Same Brand in Two Languages

Decide what must remain recognisable when the wording needs to change.

10 PAGES / PDF / 45-60 minutes

Make something useful.

You will leave with a bilingual identity specification and a matched pair of executions.

  • A fixed-and-flexible identity specification
  • Worked Arabic and English product executions
  • A bilingual consistency worksheet

For brand teams, writers and designers building coherent Arabic and English experiences.

Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.