THATCOPYADDICT / WORKING NOTES
Decide what must remain recognisable when the wording needs to change.
10 PAGES / PDF / 45-60 minutes
Make something useful.
You will leave with a bilingual identity specification and a matched pair of executions.
- A fixed-and-flexible identity specification
- Worked Arabic and English product executions
- A bilingual consistency worksheet
For brand teams, writers and designers building coherent Arabic and English experiences.
Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.


