Make something useful.

You will leave with a reviewed claim list and a rewritten piece whose promises match its evidence.

• A distinction between a feature, an outcome and an implied promise.
• A complete evidence review and rewrite of an invented product page.
• A reusable claim worksheet with owners and unresolved questions.

For writers and creative reviewers working with product or service claims.

Worked examples, practice and a reusable worksheet. Read on screen or print the worksheet.